A Customer & Brand Strategy Blog

I’m a big fan of Business Model Generation and the Business Model Canvas. I find it rather useful in many situations to explain the essence of CRM Strategy, Customer Experience and the importance of the other building blocks to the blocks in the upper-right part of the Business Model Canvas.

I also find it not to provide the depth sometimes needed to explain how Company’s resources and capabilities need to be aligned with Customer’s resources and the Customer’s journey to result in a Customer’s experience that creates value for both companies and Customers.. co-creates as one should say.

Yesterday evening I played around with the canvas and came up with my own Value Co-Creation Canvas.. It’s far from finished or perfect, but I believe it’s good enough to present to you and ask you for feedback. I think it should be a self-explanatory canvas in the end, but…

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